Hippotigris ApS (commonly referred to in this privacy policy as "Knuthenborg," "Knuthenborg Safari Park," "Knuthenborg Estate," or "we"/"our"/"us") is responsible for the processing of your personal data as the data controller. This privacy policy outlines the guidelines for how Knuthenborg handles your personal data and provides you with the information you are entitled to under applicable data protection laws. You should read this privacy policy before submitting your personal data to Knuthenborg.

This privacy policy provides you with comprehensive information on the following matters:

A. What information is processed.
B. The purposes for which the processing takes place.
C. The legal basis for the processing.
D. The duration of the processing.
E. Who your personal data is shared with.
F. What rights you have as a data subject.
G. Who you can contact at Knuthenborg.
H. Who you can lodge a complaint with.

2. Personal Data, Purpose, Legal Basis, and Deletion

2.1 Visitors in the park

Knuthenborg Safari Park processes a range of information about you in connection with your purchase of a day ticket, family pass, or season pass. This information includes your name, address, phone number, email address, and payment details. The purpose of the collection is to facilitate delivery and payment in relation to the fulfillment of your purchase. The legal basis for this is the agreement between you and Knuthenborg Safari Park according to the General Data Protection Regulation Article 6, paragraph 1, letter b.

When purchasing season passes and family passes, Knuthenborg Safari Park will also obtain a portrait photo of you for use with the season pass and family pass. The portrait photo is collected and processed only with your prior written consent in accordance with Article 6(1)(a) of the General Data Protection Regulation.

We only collect personal information about you that is necessary to carry out the desired action. If you are under 13 years of age, we only collect personal information about you with your parents' prior written consent in accordance with Article 6(1)(a) of the General Data Protection Regulation.

Knuthenborg Safari Park's collection of personal data from you will be organized in such a way that the extent of it is limited to the minimum necessary to offer you the service provided by Knuthenborg Safari Park.

When you contact Knuthenborg Safari Park's customer service or communicate with Knuthenborg Safari Park in another context, Knuthenborg Safari Park collects and processes the information you provide in order to handle your inquiry to customer service. The information is processed as far as possible in an anonymized form and only to the extent necessary to meet your needs. You are encouraged not to provide sensitive or confidential information to customer service. The legal basis for our processing of your personal data is our legitimate interest in being able to respond to your inquiries and provide the best possible service according to the General Data Protection Regulation Article 6(1)(f).

If you participate in the Safari School, Knuthenborg Safari Park will inquire about any allergies and other health information that are necessary for Knuthenborg Safari Park to know in connection with your participation. It is voluntary for you to provide health information, and the processing thereof will only commence after obtaining your written consent and/or the written consent of your parents according to Article 9(2)(a) of the General Data Protection Regulation.

Knuthenborg Safari Park will also seek photo consent from you and/or your parents. It is voluntary for you to give photo consent, and the processing thereof will only commence after obtaining your written consent and/or the written consent of your parents according to Article 6(1)(a) of the General Data Protection Regulation.

In certain cases, Knuthenborg Safaripark may also process your email address due to our legitimate interest in sending service announcements and customer satisfaction surveys in accordance with Article 6(1)(f) of the General Data Protection Regulation.

In certain cases, your health information and general personal data may also be processed on the basis of our legitimate interest in being able to establish, defend, and enforce legal claims according to the General Data Protection Regulation article 6, paragraph 1, point f and article 9, paragraph 2, point f.

The personal data in question will be processed in connection with the execution of each order, after which it will be stored in our accounting records for 5 years from the end of the fiscal year in order to comply with the documentation requirements of the accounting laws.

Other information not covered by the accounting laws, including images, health information, and other details that Knuthenborg Safaripark has acquired during your visit or through your purchase of a day ticket, family pass, or season pass, will only be retained for 3 years.

The personal data concerning the purchase of events and arrangements at Knuthenborg Safaripark will be stored in our customer file for 3 years in order to ensure you the best possible customer service for your subsequent visits to Knuthenborg Safaripark.

2.2 Customers at Knuthenborg Estate

Knuthenborg Estate processes a range of information about you in connection with your purchase of riding passes, firewood cards, rental of boat spaces, entering into hunting lease contracts, land lease contracts, or residential lease contracts. This information includes your name, address, phone number, email address, and payment details. The purpose of the collection is to fulfill the contract entered into and/or to effectuate delivery and payment in relation to the fulfillment of your purchase according to the General Data Protection Regulation Article 6(1)(b).

When entering into a residential lease agreement, Knuthenborg Estate also collects the social security number for the purpose of registering with utility companies. The social security number is collected and processed only with your prior written consent in accordance with section 11, subsection 2, no. 2 of the Data Protection Act.

In certain cases, your personal data may also be processed on the basis of our legitimate interest in being able to establish, defend, and enforce legal claims according to the General Data Protection Regulation Article 6(1)(f) and Article 9(2)(f).

We only collect personal information about you that is necessary to carry out the desired action. Knuthenborg Estate's collection of personal information from you will be organized in such a way that the extent of it is limited to the minimum necessary to offer you the service provided by Knuthenborg.

2.3 Marketing and newsletters

Knuthenborg Safari Park has a legitimate interest in processing your personal data for marketing purposes according to the General Data Protection Regulation Article 6(1)(f). However, Knuthenborg Safari Park will only send emails and newsletters with information about current offers and promotions if we have obtained your prior marketing consent in accordance with Section 10(1) of the Marketing Practices Act.

If you no longer wish to receive emails and newsletters, you can unsubscribe from newsletters and emails at any time by using the "unsubscribe newsletter" link at the bottom of the newsletter.

You can also follow Knuthenborg Safaripark on Facebook, LinkedIn, and Instagram. Here you can choose at any time to follow or unfollow Knuthenborg Safaripark's respective Facebook page, LinkedIn page, or Instagram page and receive marketing materials from them.
The personal data in question will be processed in connection with the execution of each order, after which it will be stored in our accounting records for 5 years from the end of the fiscal year in order to comply with the accounting law's documentation requirements.

Other information not covered by the Accounting Act, including lease agreements, will only be retained for 3 years.

6. Questions and complaints

Inquiries, whether it concerns the processing of information at Knuthenborg Safaripark or Knuthenborg Estate, should be made using the following contact details:

Knuthenborg Safari Park
Knuthenborg Allé 2
4930 Maribo
E-mail: Knuthenborg@knuthenborg.dk
Phone number: 54 78 80 89 (9-15)
Contact person: Chief Financial Officer Helle Leire Ringsing
VAT no. 47 24 68 14